Nothing. It’s quite something.
No swooshes
No stripes
No made up history.
No compromise
No nonsense
No unnecessary distractions.
No fat cats
No lab rats
No harm done.
No bluffing
No preening
No confusing choices.
No whimsy
No fashion
No ludicrous claims.
No jargon
No shareholders
No mass-produced clones. 
No exploitation
No profiteering
No short-term thinking.
No boardroom
No salesmen
No cheap tricks.
We believe nothing should come between you and your performance on the pitch, so after we created the world’s best hockey stick, that’s exactly what we added: nothing.